Defining your target groups

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Brainstorming on potential target groups

Identifying the target groups you want to address

Analysing your selected target groups in-depth

Describing your target groups


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Dearing J. (2008): Evolution of Diffusion and Dissemination Theory. In: Journal of Public Health Management Practice 2008; 12(2), pages 99-108.

Hovland, Ingie (2005): Successful Communication. A Toolkit for Researchers and Civil Society Organisations. Overseas Development Institute (ODI).

Kassirer, Jay (2011): Targeting the Audience.

Mulder, Steve; Yaar, Ziv (2007): The User Is Always Right. A Practical Guide to Creating and Using Personas for the Web. Berkely, CA: New Riders.

McKenzie-Mohr, Doug; Lee, Nancy R.; Schultz, Paul Wesley; Kotler, Philip (2011): Social Marketing to Protect the Environment: What Works. Sage Publications Ltd.

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